CRN
70290
Term
Fall 2024
Course
413
Section
931
Catalog Description

This course will survey contemporary e-commerce apps, marketplaces, and platforms that facilitate entrepreneurial business success. Topics include planning, marketing, and managing business products and services with specific e-commerce apps. Students will be able to identify the most appropriate e-business options and e-commerce apps for a given business function.

Section Notes

This course will survey contemporary e-commerce apps, e-business tools, and online marketplaces that facilitate entrepreneurial business success. Topics include case studies, discussions, and practical methods of planning, developing, managing, and marketing online business products and services. This class has no scheduled meetings and requires the use of Canvas. All coursework is completed on Canvas using an internet enabled device. This class is part of and is 16 weeks. For course details, students must check the .

Requisites

Recommended Preparation, MABS 60; BSEN 70

Learning Outcomes